Born on the Sunshine Coast, Built for Real Life

Kove & Co was born the way most brilliant mum-hacks are: in a moment of “Surely, there’s a better way than this.”

I’m Krystal, Founder, Mother, and ex-hauler of five bags, six towels, three snacks and one baby in arms at swimming lessons. After one too many wet, chaotic pool trips (and even wetter clothes), I decided enough was enough.

I didn’t just want something practical. I wanted something beautiful. Something that made me feel like the whole, radiant woman I am, not just a pack mule with a pram. So, I created a tote that could do it all. The lotions. The wet swimmers. The extra snacks. The groceries on the way home. And most importantly, it still left room for me. For my style, my elevation, my soul.

Kove & Co is for the mum who moves through the magical messiness of life with grace. She deserves products that meet her where she’s at, and lifts her higher. Because convenience should never cost us our sense of self. And motherhood? It shouldn’t mean losing who we are.

This isn’t just a bag. It’s a statement. It’s a community.

It’s easy to lose ourselves a little in motherhood, but mums are the best at finding lost things. She’s still in there. And she’s still got great taste.

I see you.

xx Krystal