All About Kove & Co

Meet the creator of your favourite beach totes.

  • Just like a lot of things in the life of a mum, the story of how Kove & Co was born is a little funny and a lot of hard work.


    Krystal created Kove & Co (try saying that 5 times fast) to fill a need in her own life that was absolutely necessary. It all started with chaotic trips to the swimming pool, lugging around multiple bags and carting wet towels around. Who knew a wet bag would be the ideal environment for funky smells and growing bacteria? And not the cool sourdough kind.


    Who has time for that?! Certainly not this busy mama. As Krystal spoke to the other mums at swimming, she found that carting around clothes, swimmers, towels and baby bags was a common issue. Ready to take things into her own hands, Krystal started researching the best solution. Born out of a drive for convenience, this kickstarted the process of creating a unique beach tote bag that ticked all the efficiency boxes while still being, well, cute! Us mums still like to feel a little bit stylish sometimes, amirite?

Meet Krystal

Krystal lives on the Sunshine Coast with her adorable yet sassy toddler, supportive partner and crazy Groodle. Between the two of them and her partner, there’s not a whole lot of spare time… But when she has some rare moments to herself, Krystal is out in the sun, shopping, or chatting the ears off her friends. She’s just a little bit whacky, doesn’t take no for an answer, and makes the most of each day. She is passionate about finding ways to make life easier so that there is more time for the things she loves.

“I’m a sucker for convenience-based gadgets, especially when it comes to babies and toddlers - we even have a wipe-warmer, which gets a lot of laughs but actually makes nappy changing so much easier!”