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More than 7,000+ Tribe Bags loved since 2022

The perfect family bag does exist, and you just found it.

Feel More Organised

Elevate Your Everyday

Simplify the Chaos

Designed for Ease

Maxi Tribe Bags

For big adventures & the full family load.

Midi Tribe Bags

For everyday essentials & easy outings.

Mini Tribe Bags

For keys, phone & the best mini-me vibes.

Waterproof

Made to Last

Award Winning

Lightweight

Aussie Owned

Introducing the only bag you'll ever need

Carry it all. Wherever you're headed...

From beach mornings to grocery runs, pram walks to weekend picnics, the Tribe Bag moves with the rhythm of real life. Built with heart, made to last, and designed to carry it all (while looking good doing it).

Grocery Bag

Sports Bag

Travel Bag

Beach Bag

Picnic Bag

Pram Bag

More Than Just a Bag

Designed by a Mum, for Real Life

I created Kove & Co because I was done hauling five bags and losing myself in the chaos. I didn’t just want practical — I wanted beautiful. A tote that could carry it all and still make me feel like me.

Kove & Co is for the mum who moves through the magical mess of life with grace — who deserves products that meet her where she’s at and lift her higher.

This isn’t just a bag. It’s a reminder that she’s still in there. And she’s still got great taste.

xx Krystal

Founder & Mum

Loved by Mums. Backed by the Media.