Seriously, if you need a practical bag that ticks all the boxes, GET THIS ONE! Would 100% recommend to other parents!
Maxi Tribe Bag in Mermaid Purple
Regular price
$129.00
Unit price
per
Taxes included.
Award Winning Design
30-Day Love-It Guarantee*
Waterproof & Easy to Clean
Meet Mermaid Muse, your family’s new favourite tote bag. With its vibrant, mermaid-inspired hue, this waterproof maxi tote adds a splash of fun to every outing.
Spacious enough for towels, snacks, toys and more, it’s built to handle family days with ease. Durable, easy to clean, and designed for adventure, Mermaid Muse is more than just practical, it’s a playful statement for those who love the sea and a touch of magic.
Let it carry your essentials and your memories, from sandcastles to sunsets.
Features
How we're made better
Every detail of the Tribe Bag was thoughtfully created by a mum who knew exactly what was missing. From its sturdy self-standing base to its waterproof finish and easy-to-clean surface, it’s made to support the rhythm of real family life — with style, strength, and zero fuss.
Proudly Australian owned, designed right here in Australia, and shipped with care from the Sunshine Coast.
Size, Material + Care
Designed by a Mum. Loved by Thousands. Built to last Real Life.
Meet the Award-Winning Tribe Bag
Designed by a mum who’s lived the chaos, every detail is made to bring ease, not overwhelm. From poolside to playground, it’s a bag that makes life feel easier.
Waterproof & Easy to Clean
It’s more than just good-looking. The Tribe Bag is waterproof, wipeable, and made to move with you, from calm mornings to full-on family adventures. Beauty and strength, all in one.
All-Day. Everyday. Everywhere
From beach days to busy mornings, the Tribe Bag is made to keep up, and keep looking good. Durable, easy to clean, and made to last through every season of family life.
Carries more, weighs less.
Designed to lighten your load, not add to it. The Tribe Bag is strong, supportive, and effortlessly light, so you can carry more, comfortably, every day.
★★★★★
More than 10,000+ Tribe Bags loved since 2022
Customer Reviews
Overall rating: 5.0 / 5 from 391 reviews.
Absolutely love my Kove & Co bags & we're always ready for soccer days!
Love this bag hold so much i use it fir my Aqua classes
These black nobs are stronger than the white ones
I love the Dolphin Blue tribe bag as we spend so much time on the boat and at the beach. I needed a maxi tote that was waterproof, sand resistant and cute.
unbelievable colour, just goes with everything! material is super strong & the additional esky bag is brilliant for keeping things cool. people love to compliment this beauty & the extra compartment is a great addition to use for phone & key storage. you won’t regret this purchase :)
Obsessed with my Maxi in Mangrove. It's so great for the farmers markets on Sundays, woollies and soccer every week. I love the grazing tray with 3 hungry boys its become a staple in my family.
I absolutely love my maxi tribe bag, we take it everywhere! It pretty much acts as my baby bag now to as it’s so sturdy, has a pocket for my phone & wallet, so much room for all the things we carry as busy parents and waterproof! The quality of these bags are amazing, and love all the colours they come in!
Love the size. Can fit soo much stuff. I got the internal pockets which is great to have a place for keys, phone and smaller items.
I have 2 now and I don’t leave the house without at least 1! They are perfect to take anywhere and I can fit everything I need plus more inside, whilst still being comfortable to carry!
Perfect puppy bag
This bag is next level for all my knitting requirements. Never have I been able to store all my knitting in one easy place. Loving it! Quality is excellent and carry's the weight effortlessly.
I love this bag. It was what I was looking for my trip to Gold Coast. It was so useful for the beach, grocery shop, swimming pool. Lot of space that holds what I need whenever I go out.
Once we got a dog and our family beach days became just that much more sandy, I realised we needed to switch our beach bag game immediately. Couldn’t be happier with my Kove & Co. So easy to rinse, it’s a no brainer…. You gotta get one
Love love love it! I get so many compliments. The quality is incredible and it fits enough for my family of 5 to go swimming/the beach/park etc.
Loving my bag, unfortunately so does the rest of the family and I am the one carrying everyone’s things. But the organiser really helps with keeping things where they need to be and keeping sand away from electronics. I thought about this purchase for quite sometime and wished I had got it sooner
I brought the bag for my granddaughter for her swimming stuff. She takes it everywhere with her puts all her teddies. She loves it.
Best bag I’ve ever had! From the beach to the pool to weekly grocery runs it does it all. So versatile, light yet strong and looks gorgeous. Highly recommend, worth the investment!! 🙌🏼
Absolutely love it.
Absolutely gorgeous Christmas gift and I included the snack tray so my daughter could take it to the beach She loved it so much and takes it everywhere.
Great bag and the black colour is versatile and unisex, which is what I wanted. Would have been 5 stars, but for the zip pocket being see through. I'd much prefer an opaque pocket.
Absolutely love my bag, it’s a gorgeous colour, and I use it everywhere and get so many compliments 💛
Love the colour! Great size for packing my grandkids stuff in whenever we go out.
It’s the perfect size to fit everything I need to take for my hydrotherapy appointments with room to spare
Amazing, exactly the perfect bag, colour, looking forward to adding more accessories. Fast delivery, good price
All packed for first outing. Great size and light weight.
Absolutely obsessed with our Maxi tribe bag!! 😍😍 it’s so versatile, we use it as a nappy bag, shopping bag, beach bag, toy box.. you name it! Can’t wait to add the midi and mini to our collection and for the new accessories to be released!!
I absolutely love my kove and co maxi bag! I threw my nappy bag in the bin as this bag can do it all! And the best part, it’s so easy to keep clean!
Loving my maxi bag. My daughter has requested a mat hung mini bag.
Absolutely love the bag, is so easy now to find everything I need - photo shows my bag in the right, and a generic copy on the left. You can easily see how much sturdier and better quality the Kove bag is!
Sea Glass Maxi - Let’s go shopping This bag is perfect for the quick trip to the supermarket. The colourway is divine and it is receiving a lot of compliments at the checkout. I looked at an inferior version which did not hold its shape at all! Support Australian businesses and you will be truly satisfied that you did.
Love it! I fell in love with it at first sight. It's specious enough to hold all my essentials for a day at the beach ⛱️ 🧡
Perfect bag for anything & everything! I purchased this bag with a little bit of skepticism as I was concerned it would be flimsy & weak. However, as soon as I saw the bag in real life I was very pleasantly surprised. The quality is great, it is sturdy, well made & holds its shape fabulously with or without items in it. I have carried a 26oz & 18oz Yeti (at the same time) as well as 2 beach towels, sunscreen, wallet, 2 caps & snorkel mask & the bag didn’t miss a beat. Another time I carried the same Yetis, two iPads, snacks & a jumper with other bits & pieces & no issues again. A great bag for the supermarket, fruit & veg can go straight in without having to put in plastic bags. I originally purchased the bag as my daughter has a lot of medical appointments & I need to take quite a few things but as you can see from above my Kove has been extremely versatile!. I have had coffee & cool drink spill in it as well as sand stuck on with Powerade 🙄. I just wiped it all off with a damp microfibre cloth (no detergent or chemicals) & it looked like new. On a recent day out I accidentally rubbed my Kove against the car tyre. I had a mini freak out (not kidding!) but again a rub with a damp cloth got it straight off so crisis averted! First world problems I know. Seriously though I LOVE my Kove, I have 2 inserts which are super handy with each large enough to hold a phone, lip balm, money, keys & still have space left. I also love the Dolphin Blue colour, so pretty. An idea for Krystal - an insert that wasn’t see through would be a great option to keep money etc out of sight when shopping or at the beach. I’m dying to get my daughter her own Kove & am hoping the Midi will soon be available in some of the same beautiful Maxi colours - hint hint 😁
Lake swim sorted Love taking everything I need in my Kove maxi tribe bag when we go to the lake. The sand washes out in a blink!
Love the colour! I'm absolutely in love with my new bag! It is honestly the perfect size for the beach, a festival, a pool excursion, or a day out with my daughter. It fits a great amount of things and is easily washed. I get a lot of compliments on the colour. I also purchased the Kove & Co soft cooler bag which fits perfectly in the base of the bag. I recently used this for snacks and drinks at a concert in Kings Park. It was so good! I've used my sister's cheap Kmart version and the Kove & Co one is miles above in terms of quality and feel! My sister's cheaper version has gone out of shape and is honestly awful to use! "Buy quality, buy once!"
Best bag on the market! I love this bag so much. I got this one and another for my bestie earlier in the year. She has 5 kids and is out at sport every evening and weekend and she said it’s been a game changer for her. She loves how much it holds and how durable it is. I also love mine! I have two boys and I keep mine stocked with the essentials, which makes going to the park, beach or pool so quick and simple. My sister got a cheaper one from another store and she regrets it. The quality does not compare to the Kove & Co bags. This bag is worth every cent!
Only beach bag I use now Not only did I buy one for myself, but I loved the Kove & Co product so much, that I just had to get one for each of my SIL’s as a part of their baby shower gifts. Mine is always packed and ready to go for the beach next to the front door, and with both SIL’s having baby # 2 come along I knew that they would be a much loved and used bag on many occasions, and I was right! Thank you for such a high quality and beautifully made product. Can’t wait to get more colours!!
Amazing quality! I absolutely love my Maxi Tribe Bag! The colour is perfect, it can hold enough to keep up with three kids and a dog, it’s versatile and beautiful quality. I’m running out of adjectives to describe how much I love this bag, but it’s better than the bees knees, the cats pyjamas and sliced bread all in one!
Absolutely incredible bag!! After getting major FOMO from seeing all the Kove + Co bags at the beach, I bought myself two! Absolutely obsessed!! Cannot recommend these bags enough!! They make the perfect beach bag or carry on bag or nappy bag! Don’t waste your money on crappy cheap knock offs!
Absolutely amazing bag! After getting major FOMO from seeing all the Kove + Co bags at the beach, I bought myself two! Absolutely obsessed!! Cannot recommend these bags enough!! Don’t waste your money on crappy cheap knock offs!